Client: 700bike (Beijing) Technology Development Co., Ltd., Beijing
Brand Design
PAYO
The concept of “PAYO” sets out to create an outstanding seal brand that reinterprets old traditional seals with a modern sensibility. Standing against the vanishing culture of the seal, it sought a new approach. The result is a future-oriented cooperation between established seal masters and modern art directors. The refined, high-quality manufactured seals are customised and adapted to individual needs. After the seal surface design has been selected, the name is elaborately carved.
Credits
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Artwork:Yi-Bang Jung
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Art Direction:Ho-Kyun Jung
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Client:ATOB, Seoul, South Korea
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Design:ATOB, Seoul, South Korea
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Graphic Design:Hye-Sun Son, Oh-Seop Kwon
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Concept:Sang-Kyu Lee
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Creative Direction:Chan Kim