Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Beverage Packaging

Peking Opera Liquor

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The packaging design for Peking Opera liquor is inspired by the masks used in traditional Chinese opera and translates them into a sophisticated visual symbol. The particular structure of the packaging and the opening process are marked by an impressive interaction between the structure and the pictures, while the package-opening process is like the “Bian Lian”, a typical dramatic art of the Peking Opera. Making use of environmentally friendly paper, the design aims to represent the idea of fun and environmental protection.

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