Digital Camera

Pentax K-01

The control elements of the K-01 digital camera follow the concept of reduction and clarity in terms of design, arrangement and function. They are ergonomically positioned, and two of the key buttons have different colours for instant and sure recognition. The slightly curved, ergonomic grip with a protective rubber body exudes warmth and provides stability when the camera is being held.

Statement by the Jury

This camera convinced the jury with its straight-lined design emphasising functionality. Thanks especially to the combination of black and silver, the camera evinces a plain, elegant appearance.

Red Dot