Beverage Packaging

Pepsi – Year of the Dog 2018

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The 2018 Chinese New Year limited edition can collection honours the spirit of the Chinese New Year, combined with the brand’s youthful “Live for Now” ethos. The 2018 zodiac sign, the dog, is commemorated here with a minimalist design, using solid colours framed with bold lines to illustrate the various breeds and their unique personality traits. The limited edition collection was only available on e-commerce platforms. It aimed at creating an impactful, daringly aspirational brand experience meant to resonate emotionally with the consumer.

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