University: East China Normal University, Shanghai
Typeface
PF Marlet
Marlet is a new typeface based on a mini-Malist approach in order to express elegance. It takes cues from the 1920s and 1930s, decades that embraced women’s independence. The font aims to bring femininity and all its complexities into the limelight, with lean lines concluding in subtle curves that reference simplicity and emphasise the font’s distinctive character. Its thick-thin, sans serif strokes also underline the modernity of the fashion industry. The type system incorporates contrasts progressing from low through medium to high, and offers differentiated letter widths for titling, as well as 64 eclectic patterns.
Credits
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Client:Parachute Typefoundry, Athens, Greece
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Design:Panos Vassiliou, Athens, Greece