Philips KittenScanner

Philips Pediatric Coaching

Philips Pediatric Coaching prepares young patients for an MRI scan. The solution consists of a gamified mobile app, an educational toy scanner (Kitten Scanner), and visual and spoken guidance in the bore of the MRI scanner. For a consistent user experience, all touchpoints feature the same buddy characters and design elements. The Kitten Scanner is placed in hospital waiting rooms. When the child pushes one of the supplied educational characters into it, an appealing animated film about the MRI journey of that character starts playing. The aim is to familiarize the children with the procedure and reduce the need for sedation during the MRI scan.

Statement by the Jury

Philips Pediatric Coaching convinces with its holistic approach. The elements of the program are coordinated to ensure seamless guidance of the child, from preparation at home to the examination itself.

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