Philips Sonicare Brush Busters App

Philips Sonicare for Kids is a product line of electronic toothbrushes made for children. Brush Busters constitutes a free-of-charge game platform for smartphones and tablets that stimulates children in a playful way to brush their teeth longer and at least twice a day. The app helps to integrate the brushing of teeth into children’s everyday routine. Accompanied by an illustrated comic and a poster featuring the main characters Björn and Vicky, the main challenge, which was to create something relevant, authentic and sincere that would resonate with dental practitioners, children and their parents, was met successfully.