Retail Concept

Pilersuisoq

Pilersuisoq is a Greenlandic retail chain with branches across the entire country. The brief consisted in positioning the grocery chain as a national brand. It was decided that the sales environment needs to reflect the culture and characteristics of each settlement in the most authentic way possible. This was achieved by including portraits of local people, local houses and symbols from the respective area. As a result, each branch looks unique and has a strong connection to its particular customer base and the Greenlandic identity.

Red Dot

Credits

Client:

KNI, Sisimiut, Greenland
Design:

Marketsquare, Copenhagen, Denmark

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