Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Integrated Activation Campaign

Pill It Forward

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The integrated “Pill It Forward” campaign addresses the topic of birth control, which is still considered taboo in the US context. With clear imagery, an accessible tone and a wide range of touchpoints, the issue is openly discussed, and women are encouraged to take action.

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