Samogon is a traditional home-distilled vodka from Russia. Bottled spirits, also referred to as “moonshine”, are commonly associated with masculinity and brutality. #PINKSAMOGON breaks with these ideas and presents itself in a new guise which is both authentic and refined, picking up on the trend to pink alcoholic beverages. The design of the bottle is a minimalist style and implements a monochrome concept, with the black colour of the lettering and the cap being a real highlight. The outer packaging for the straight-lined bottle is reminiscent of the shape of a matryoshka doll.