Client: Shanghai Jidu Automobile Co., Ltd., Shanghai, China
Virtual Interfaces
Play IntelliSafe
The interactive game Play IntelliSafe, presented at the Paris Motor Show in 2014, was designed to inform about Volvo’s groundbreaking safety technology in a playful and easy way. A round glass table top served as a screen as well as a game board. Using tablets, players could set Volvos into motion, which then interacted with other vehicles in different ways – depending on whether the Volvos were equipped with IntelliSafe or not. Players learnt how the safety system prevents accidents and protects people.
Credits
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Client:Volvo Car Group, Göteborg
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Design:Interaktionsbyrån, Göteborg
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Creative Direction:Joel Rozada (Chief Executive Officer)
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Design Director:Emma Rozada
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Lead Design:Marte Holmöy (Studio Director), Rasmus Dahl Örn (Interaction Designer), Isak Wahnström (Interaction Designer)
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Technical Direction:Oskar Hagberg (Chief Technical Officer), Gustav Sohtell (Senior Developer), Niklas Frisk (Senior Developer)
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Creative Partner:Marie Hernmarck, Andreas Sundqvist, SCP GREY, Göteborg