Red Dot Design Award


Por-Dee | Red Dot Design Award

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This dinnerware has been developed for people with type 2 diabetes. The graphic design aims to support a balanced diet which keeps the blood sugar at a normal level. The decor of the dining plate shows a reasonable portioning of rice, meat and vegetables at a ratio of 1:1:2. In order to reduce the consumption of carbohydrates, the design concept uses the Delboeuf illusion, according to which a circle appears optically larger if it is surrounded by another circle.

Statement by the Jury

Por-Dee is a successful implementation of an astounding graphic concept which, in a creative and appealing way, ­motivates people to keep a healthy diet.

Red Dot Design Award