Service Design

Porsche24

Porsche24 is a loyalty programme for all Porsche drivers in the Netherlands – a programme that rewards driving rather than spending. The app keeps track of the kilometres that users drive, the trainings they have completed and the events they have visited, rewarding them with special badges and attractive privileges. Following a gamification approach, drivers need to reach different levels to get access to these awards. Inspired by classic Porsche pins, the badges are collected in a gallery, with placeholders indicating which badges a user is still missing.

Red Dot

Credits

Client:

PON’s Automobielhandel BV, Amersfoort, Netherlands
Design:

Kraftwerk linked by Isobar Amsterdam, Netherlands Newcraft, Amsterdam, Netherlands
Creative Direction:

Daniel Sytsma Kraftwerk linked by Isobar
Graphic Design:

Chris Mezöfi Richard Hedberg Kraftwerk linked by Isobar
User Experience Design:

Joris Feitz Sasha Irla Kraftwerk linked by Isobar
Editorial Work:

Jan-Willem Vergouwen Kraftwerk linked by Isobar