Sustainable Packaging

POS Vision Mammut

For the client Mammut, a sustainable overall packaging concept was developed, along with a vision for the POS presence and numerous product packages. Largely based on folding techniques, the packaging makes it possible to do without plastic and even glue. A combination of raw cardboard, white surfaces and red typography creates a strong presence at the point of sale. The design aims to communicate both the brand-typical “Swissness” and sustainability. The graphic design is deliberately kept simple, and the information is reduced to a few USPs.

Red Dot

Credits

Client:

Mammut Sports Group AG, Seon, Switzerland
Design:

Keim Identity GmbH, Zurich, Switzerland
Project Team:

Mammut Sports Group AG: Verena Lambrecht (Head of Marketing) Jörg Richter (Print & Packaging Manager)

Keim Identity GmbH: Matthias Keim (Creative Direction) Benjamin Stetter (Art Direction) Christine Keim (Strategic Planning)