Commercial Sounds

PreMil Chicago

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PreMil is a media platform located in Chicago, which sells an exclusive selection of sneakers and streetwear. The intention of this video project is to show that the brand unites people with unique clothing. Fittingly, the score utilises a blend of different sounds, such as electronic synthesisers, sounds of acoustic instruments and foley recordings. From a quiet start to powerful timbres, the sounds underline the visual presentation, which progresses from individual shots to a group scene at the end. Kicks and swelling sounds are used to give the images an emotional appeal.

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