Beverage Packaging

Proost Beer

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The packaging design for Proost Beer sought inspiration from the red valve on the beer barrel itself that looks like a tongue. These 5 kg packs of beer are favoured at parties with friends. What would Audrey Hepburn, Jacky Lee and Michael Jackson have looked like intoxicated with their tongues out? The Chinese illustrator, Weber, created attention-grabbing images of these famous people. In order to foster a stronger connection with the beer, he integrated wheat ears in their hair. These celebrities of different ethnic origins also represent the three flavours of light, yellow and dark beer.

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