PUMA Online Annual Report 2019

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The Puma brand stands for people and their peak performances: for the fastest runners, the longest jumps and the best products. The imperative slogan “Prepare to Perform!” opens the sporting goods manufacturer’s online annual report, which itself carries the analogy between high-performance sports and corporate performance. In the report, world-class athletes such as the two-time world champion in the 400-metre hurdle race, Karsten Warholm, or pole-vaulter Yaroslava Mahuchikh provide insights into how they prepare for top performances, while small animations make their achievements visible. And the fastest man in the world, Usain Bolt, reveals in video statements and short texts how to become better every day. A strong colour system of red and blue tones on a black background provides the content with the intensity it needs to highlight the emotional context of the brand and its faces. The subpages of the management report, in turn, present data and facts on a white background and thus convey a strong sense of clarity and overview.

Statement by the Jury

This online annual report is a highly remarkable example of how an annual report can follow a fresh, convincing approach. Readers immerse themselves directly in the Puma brand, the company and the athletes, and receive fascinating insights through the athletes and their stories, as well as insights into the brand’s powerful strategy. The clear, emotional design creates an engaging and lasting experience.

Red Dot: Grand Prix

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