The basis for the characteristic design language of the PureWhite endoscopy instruments is an emphasis on functional surfaces and operating elements as expressed through form. The enlarged handles and the rotatable thumb ring enhance ergonomics and functionality without needing to integrate extra material. Safety is increased by optimised tactile feedback. White high-gloss surfaces and clear lines convey cleanliness and sterility.
Statement by the Jury
PureWhite displays a reduced design and well-conceived functionality. All colour and form elements combine to impart pure practicality.
Credits
Manufacturer:
medwork medical products and services GmbH, Germany
Design:
at-design GbR (Tobias Kreitschmann, Christoph Tomczak), Germany
