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In the course of the website relaunch, the e-bike manufacturer Riese & Müller consciously decided against an online shop. In order that customers can convince themselves of the advantages of the e-bikes during a test ride, every page on the website provides easy access to the nearest specialist dealer. The layout leaves plenty of space for the e-bikes to boast their qualities. Their most important features are highlighted in a straightforward manner, while the configurator allows customers to configure their e-bike according to individual desires.

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