Packaging

Racer Electric Lightbulbs

The packaging design for the Racer Electric Lightbulbs was to be striking, both in terms of being eye-catching to consumers and of demonstrating the luminous power of the product. To this end, the fluorescent glow of the illuminated bulb expands across the greater part of the packaging and is further amplified by the black coloured background. This glow-in-the-dark effect contributes significantly to an enhanced brand recognition value and thus increases brand awareness. The neon yellow writing on the packaging provides yet another strong colour contrast.

Red Dot