Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Food Packaging,Brand Design

Raised in Karelia

This branding and packaging for a fish farm in Karelia, Russia, visualises the high quality of the purely organic fish product, a delicacy as it is just salted and smoked trout. Since the product used to be marketed only locally, a comprehensive brand platform was created along with the claim “Raised in Karelia” to highlight its quality. The result of a solid design approach, an easily identifiable packaging was created that yields a high degree of trust among consumers.

Red Dot

Credits

Client:

Karelian Fish Farm, Malakhovka, Moscow Region, Russia
Design:

TutkovBudkov, Volgograd, Russia
Creative Direction:

Dmitiy Tutkov
Art Direction:

Nataliya Rozhok
Design Team:

Natasha Kuchishkina Tatiana Koronova
Account Management:

Igor Budkov

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