The Cayman GT4 is a race car focused on performance that just wants to be on the race track. Like a beast, it has been locked up and is now waiting to get unleashed. Users get to know the new car model in this interactive web special by succeeding in an exit game. They have to solve different levels and answer questions about the car in order to free it from a bunker. To accentuate the game character, new development technologies were used like button sounds, movement and micro interactions. In addition to that, the web special was optimised for mobile needs.
Credits
Client:
Dr. Ing. h.c. F. Porsche AG, Stuttgart
Design:
UDG United Digital Group, Hamburg
Creative Direction:
Martin Spies
Concept:
Uwe Todoroff, Florian Stein
Graphic Design:
Felix Burr
Project Management:
Samuel Knoche
Programming:
Johannes Weil, Jens Heidl, Julian Armbruster, Linus Fütterer