Poster Series

Rebuild Taiwan’s Traditional Culture

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Based on the observation that many Taiwanese consider their own culture old-fashioned or boring, these posters aim to celebrate the tradition of Taiwan. The cultural theme is conveyed by picturing a dragon pillar from a temple and door rings from a traditional palace. The poster motifs are completed by hands grasping the ancient objects, making them look like a dumbbell or gymnastics rings. Dynamic lettering and vibrant national colours contribute to an energetic overall appearance. Through its wide-ranging approach that touches on the fields of fine art, religion and sports, the poster project has the potential to appeal to a broad target group.

Red Dot

Credits
  • University:
    National Taiwan University of Science and Technology, Taipei City, Taiwan
  • Supervising Professor:
    Ken-Tsai Lee
  • Design:
    Hao Wei Tu, Chiao Chang, National Taiwan University of Science and Technology
Rebuild Taiwan’s Traditional Culture

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