University: HfG Offenbach, University of Art and Design, Offenbach/Main
Print Campaign,Card Game
RED IN COMMON
“RED IN COMMON” is a card game which aims to eliminate racism and encourage blood donation at the same time. With the emergence of a new virus, the world can quickly be faced with several problems. First, the virus can become a catalyst for racism, as the anxiety of not knowing what is happening exactly can diminish people’s judgment, while the dichotomous act of distinguishing oneself from others can easily be mistaken as a means of survival. Second, depending on the virus, the problem of sudden blood shortage can surface, making active blood donation and its promotion an important step. This game aims to recognise both of these problems and establish correct values in an easy way by making the cards of all colours necessary for winning. Ten cards each in black, white and yellow – the colours used to distinguish races – stand opposite the red cards symbolising blood and blood types, and thus what connects all people worldwide with one another. The well-thought-out game can be played for educational purposes or while waiting for a blood donation.
Statement by the Jury
This print campaign masters the balancing act of linking the two socially relevant issues of racism and blood donation. Thanks to the clear design of the cards, which feature in four colours and accommodate a lot of information in a small space, this ingenious concept coherently succeeds in explaining what blood types are all about and it does so in a manner that is also playful.
Credits
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Client:Hyewon Han, Seoul, South Korea
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Design:Hyewon Han, Seoul, South Korea