
University: SCAD Savannah College of Art and Design, Savannah, GA, USA
Statement by the Jury
This print campaign masters the balancing act of linking the two socially relevant issues of racism and blood donation. Thanks to the clear design of the cards, which feature in four colours and accommodate a lot of information in a small space, this ingenious concept coherently succeeds in explaining what blood types are all about and it does so in a manner that is also playful.