On the occasion of Art Berlin, this augmented reality app set out to amplify basic street art principles by extending the conceptual idea of the artworks through an additional layer. Bringing in new elements and interactive options, the smartphone app created an immersive art experience and changed the role of the viewer from a passive consumer to an active participant. Five international artists unfolded their creativity in pop-up galleries, on walls and around monuments across the city. The app then invited users to interact through augmented reality and thus to create a unique experience.
Credits
Client:
Samsung Electronics, Schwalbach am Taunus, Germany
