Waste reduction was the primary focus when developing this packaging. Its dimensions have been tailored to fit all standard shipping labels, thereby reducing the amount of material needed and avoiding the need for an additional plastic cover. Made of a single piece of corrugated cardstock and featuring minimal prints, the packaging provides a special unboxing experience thanks to the inside, where a vibrant illustration reflects the philosophy of this weight-loss programme.
Statement by the Jury
This packaging is inspiring due to the consistent implementation of sustainable features in successful combination with a positive customer experience when unboxing.