Technology

Reused Packaging Design of Lenovo Notebook

By modifying the inlays of their notebook packaging, Lenovo offers users a practical secondary use. The design still fulfils its primary protective function but also serves as a convenient notebook stand after unpacking. Consideration was also given to a cut-out for storing the electronic pen, a speaker outlet and a groove for charging cable management. The outer packaging with a sturdy handle was also made from just one piece of cardboard to minimize material and manufacturing costs.

Statement by the Jury

The well-thought-out packaging solution for Lenovo notebooks surprises with its useful secondary use, thereby meeting the sustainability desires of consumers.

Red Dot