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High concrete walls and a hidden entrance make it almost impossible to find the showroom. Only the horizontal windows high up the walls give a vague indication that there might be something inside to be discovered. The combination of grey facades with red bricks and an extravagant LED illumination showcase the products on display in an artful way. These are to be found placed on partial mezzanines which allow the visitor’s view to spiral upwards towards the ceiling.

Statement by the Jury

Reversal draws attention to itself with its experimental design concept. It breaks with the traditional idea of a showroom and thus showcases products in a new and interesting manner.

Red Dot: Honourable Mention

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