Nature’s Balance is a natural, complete-meal dog food. In order to enhance the brand image, its nature-oriented approach was made the main focus. To this aim, an emotional and at the same time appetising concept was chosen, using illustrations of animals and the naturally healthy ingredients of this dog food. The depiction of the entire animal is innovative for the dog food segment, communicating freshness while also referencing nature. Plus, the clear structure of the label, which looks like a seal, conveys quality and expertise.