Red Dot Design Award

ROMA Catwalk

ROMA Catwalk | Red Dot Design Award

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This TV commercial for ROMA, a German manufacturer of roller shutters, external venetian blinds and textile screens, promotes the company’s product portfolio through a humorous story. Getting ready to go out, an attractive woman tries on several outfits while fooling around and dancing through the living room. She feels unobserved at first, but soon realises that a curious fashion show audience has gathered in front of the window, watching her and her outfits critically. The woman does not put up with that and simply brings down the outside window blinds via an app, locking out the uninvited spectators.

Red Dot Design Award

  • Client:
    ROMA KG, Burgau, Germany
  • Design:
    Zeitsprung Commercial GmbH Düsseldorf, Germany Baschnegger Ammann Partner Werbeagentur, Dornbirn, Austria
  • Head of Marketing:
    Tobias Löhner ROMA KG
  • Creative Direction:
    Kurt Ammann Baschnegger Ammann Partner Werbeagentur
  • Film Production:
    Selim Sevinc Zeitsprung Commercial GmbH
  • Film Direction:
    Tim Löhr Berlin, Germany
  • Camera:
    Peter Matjasko Berlin, Germany
  • Text:
    Tom Glitzner Baschnegger Ammann Partner Werbeagentur
  • Account Management:
    Ronald Hinteregger Baschnegger Ammann Partner Werbeagentur
ROMA Catwalk | Red Dot Design Award
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