Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Typeface

RUIKAI

The RUIKAI font is based on traditional Kai-style calligraphy. Its design breaks with the lightness and stability of the original Kai Regular font. The sharp and powerful lines are similar to sword strokes, creating a structure reminiscent of their artistic essence. This effect is amplified by patterns between roundness and sharpness. The derived Slender Jin font has a supple and streamlined appearance, thus ably maintaining a balance between large and small, powerful and slender characters. RUIKAI can be used for both the title and the main body of a printed work.

Red Dot

Credits

Client:

Hanyi Fonts, Beijing, China
Design:

Tianjin Wuyou Cultural Communication Co., Ltd., Tianjin, China
Typography:

Pu-Yuan Liu Chang Zhou Shu-Chen Liu

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