Client: Wistron NeWeb Corporation, Hsinchu/Taiwan
Microsite
Saint Moscowburg
“Saint Moscowburg” was created as part of a campaign for Visa and VTB24, aimed at motivating people to start paying with their smartphones. On the microsite, users can take a walk through a virtual 360-degree city and receive prizes or gifts that were available in the neighbouring city. The walk features detailed high-quality animations and, thanks to a well thought-out structure, extremely user-friendly. Sophisticated technical solutions reduce the loading time of the complex graphics. Attractive visual effects and a creative navigation complement the experience.
Credits
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Client:Visa International, Moscow, Russia
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Design:Proximity, BBDO Russia Group, Moscow, Russia
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Creative Direction:Ilya Andreyev
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Art Direction:Vsevolod Navashin (Head of Design), Maria Biryukova
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Copywriting:Julia Arkhangelskaya, Svetlana Popova, Tatiana Tutunnik
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Illustration:Margarita Kukhtina
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Graphic Design:Nikolay Belyaev
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Production:Dmitry Ivanov, Oleg Chulakov Studio, Moscow, Russia
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Account Management:Varvara Korepanova, Polina Satleykina