SPACE
Sam: Retail Crew Bot
Sam is an AI robot that elevates omnichannel shopping by integrating robotic interaction with AI-driven data to deliver emotional engagement and smart personalised services. In stores, Sam engages customers vividly with LLM and gestures while analysing and sharing data with retailers to provide tailored coaching. As a trusted helper for retailers and customers, Sam is shaping the future of retail.
Red Dot Award: Design Concept | Concept | Artificial Intelligence
Credits
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Company:Samsung Electronics Co., Ltd., South Korea
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Design Leads:Shim Sojeong, Shakuto Kodai
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Design:Ahn Chaeryang, Noh Jeewoo, Lee Juyeon, Kwak Jiyeon, Chae Yeongsook, Son Sungyeon, Yun Hanui, Lee Songil, Kato Masaya, Watanabe Masato
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