Red Dot Design Award
Exhibition Design, Multimedia Installation

Samsung – Inspired by You

Samsung – Inspired by You | Red Dot Design Award

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The multimedia installation “Inspired by You”, which was shown at the IFA 2017, Berlin, Germany, aimed at connecting people and celebrating them as the inspirational source of Samsung’s innovations. On digital terminals, visitors could intuitively get in touch with the brand by feeling personally welcomed. The main element was a particle animation in real time that put visitors at the centre of a visual dramaturgy. Without a single touch, the portraits of these visitors were animated and shown on a suspended rear-projection screen with dimensions of 550 sqm.

Red Dot Design Award

  • Client:
    Samsung Electronics Global Marketing Center, Suwon, South Korea
  • Design:
    Cheil Worldwide Germany / / MDLab Schwalbach am Taunus, Germany Cheil Worldwide, Seoul, South Korea
  • Chief Creative Officer:
    Roland Rudolf Cheil Worldwide Germany / / MDLab
  • Executive Creative Direction:
    Jonghee Yoo Cheil Worldwide
  • Creative Direction:
    Jan Schwiersch Cheil Worldwide Germany / / MDLab
  • Head of Design:
    Mahmoud Hakim Cheil Worldwide Germany / / MDLab
  • Design Team:
    Vladimir Moldovanu Dominik Buhr Cheil Worldwide Germany / / MDLab
Samsung – Inspired by You | Red Dot Design Award
Samsung – Inspired by You | Red Dot Design Award