The Samsung Interactive Table has been developed to engage visitors at events or trade fairs so that they may experience emerging features of the Samsung Galaxy S8. An integrated acrylic job dial serves as the menu controller and the table enables navigation through the phone’s new features. Thus, users can experience immersive graphic interactions that take turns with storytelling content. The interaction taking place in each sequence is responsive to the phone’s and the jog dial’s movement and creates diverse graphical responses depending how they are located on the surface.
Credits
Art Direction:
Wongi Ryu, Cheil Worldwide
Account Management:
Elaine Seung Jin Choi, Jin Wook Choi, Cheil Worldwide
Client:
Samsung Electronics, Suwon, South Korea
Design:
Cheil Worldwide, Seoul, South Korea, designfever, Seoul, South Korea
Motion Design:
Hyunggon Kim, Taeyeon Kim, designfever
Project Team:
Emma Yeonju Ko, Gangsoo Lee
Development:
Pilsun Yang, Jongwoon Won, dilusion
Graphic Interface Design:
Hyunhee Jeong, Kyukyung Kim, designfever
Creative Direction:
Alex Hyuck Jin Kwon, Cheil Worldwide, Jaehyung Park, designfever