Sanyiniao – Slacker’s Time

The protagonist of this humorous promotional video is a young woman who reclines on the sofa and cultivates her “laziness”. At first glance, she doesn’t seem to care about anything, which annoys her mother a lot. At the same time, however, all the household chores seem to be done and there is even a deliciously prepared meal. The reason for all this is that on New Year’s Day she got Sanyiniao – a scenario-brand based on the IoT that connects a variety of different control apps and services. For example, the daughter uses her smartphone to directly programme the robotic vacuum cleaner when her mother drops a piece of apple on the floor, or she uses voice control to order food online from the fridge, while the washing machine and dryer on the balcony are also digitally networked to report their status quo. Finally, in the smart bedroom, the TV can switch to the children’s room to see if the baby is still asleep. In the end, the message is conveyed that there is also an intelligent strategy to realise various networked scenarios in the form of a smart home cloud platform – for all those who are too lazy to justify themselves.Statement by the juryThe promotional video “Slacker’s Time” proves its high level of craftsmanship by embedding situations characterised by subtle humour in an excellent cinematic framework. The high virtuosity of the narrative is also evident in the coherent flow between the dialogue and the images, which convey the message not only in an original and poignant manner but also with a wink that is unusual for a Chinese production.