Brand Relaunch


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Sartorius, a trusted partner of the biopharma and life science industry, develops tools and technologies that help their customers achieve medical progress faster. The promise of “Simplifying Progress” was central to a major corporate design relaunch. A one-brand strategy was put in place to enhance recognition, inducing spill-over effects from the brand to the products and vice versa. In order to ensure global consistency, Sartorius installed a set of measures to support employees, agencies and partners around the globe in implementing the new look. 

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