Red Dot Design Award
Sustainable Packaging


Seepje | Red Dot Design Award

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This design makes the shape of the packaging reflect the name of the company Seepje, which is Dutch for a “small piece of soap”, and thus clearly hints at the “cleansing” function of the detergent. Manufactured from fairly traded, high-quality ingredients, the product is based on a liquid extract made from Sapindus shells that grow in the Himalayan region of India and Nepal. Moreover, the bottle itself is space-saving and made from 97 per cent recycled HDPE plastic.

Red Dot Design Award

  • Client:
    Seepje, The Hague, Netherlands
  • Design:
    FLEX Design Delft, Netherlands Seepje, The Hague, Netherlands
  • Concept:
    Sander Veenendaal Heldergroen Haarlem, Netherlands Marielle Horst-Gussenhoven Wholebrands Amsterdam, Netherlands Marcel Verhaaf Ronald Lewerissa Generous Minds Amsterdam, Netherlands