Cosmetics Packaging

Sensodyne Signature Signpost

The Sensodyne brand invites consumers with sensitive teeth to enjoy life again. The graphics evolved to introduce a bold new signature “S”, signalling relief and optimism. The aim is to convey a more daily, approachable, sensorial and, most importantly, reassuring brand story. It was key to also express the performance of the extended product range in order to retain authority and emphasise the brand’s connection to science. The signature “S” functions as a signpost for the brand, indicating how carefree life can be when using Sensodyne products.

Red Dot

Credits

Client:

Aqualife, Moscow, Russia
Design:

Interbrand London, London, United Kingdom
Project Team:

SGS: Paul Hambridgee (Account Management) Marks: Kashif Amin (Creative Direction)

WPP: John-Patrick Racle (Creative Direction) TAG: Neil Thomson (Creative Direction)