Advertising Illustration

Series - General Goose

This is a series specially designed for a catering brand. Three works were created to express the energetic growth and vigorous vitality of a goose. Essentially, they tell the story of the goose, from birth to its time as an apprentice, before it finally defeats many villains and becomes the general of the geese. Since this is a poster for a Chinese catering brand, the design needed to ensure that the images have a clean and hygienic appearance. This led to the use of mild, clean and delicate colours and lines, combined with traditional Chinese elements, such as classic martial arts movements.

Red Dot