Client: AUDI AG, Ingolstadt
S.F_Senses of the Future – Milan Design Week 2017
Statement by the Jury
This exhibition, instead of presenting concrete products, uses OLED technology in a highly poetic approach for creating an abstract room installation, which, with its pulsating lights and colour plays, has a strong emotional effect and leaves a deep impression on visitors. This makes the strengths of the technology impressively come to the fore in a minimalist yet imaginative environment. Overall, the entire installation is perfectly staged and executed.
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Client:LG Corp., Seoul, South Korea
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Design:Tokujin Yoshioka Design, Tokyo, Japan
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Creative Direction:Tokujin Yoshioka Design, Tokyo, Japan
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Technical Direction:LG Electronics Inc., LG Display Co., Ltd., LG Hausys Ltd.
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Direction:LG Corp., Seoul, South Korea
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Project Management:HS Ad, Seoul, South Korea