Shopping App

Shinsegae Department Store

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To distinguish itself from other online retailers and to offer customers added value through its mobile services, Shinsegae Department Store provides its customers with a personalised shopping experience that is based on their individual preferences. The app shows a curated selection of products – without a lot of text, but with ample space and high-quality images that underline the exclusiveness of each piece. The layout is kept simple and light with a black and white colour scheme corresponding to the store’s modern and sophisticated image.

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