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Corporate Identity Relaunch

SKF – Back to the Future

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SKF’s iconic logo formed the basis for a subtle redesign of this technology company’s identity. Sensitively modified for the requirements of today’s digital world, the once hand-drawn logo is built on a unique corporate typeface, among other elements.

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Credits
  • Client:
    SKF, Gothenburg, Sweden
  • Design:
    NORD ID/NORD DDB, Stockholm, Sweden
  • Project Team:
    NORD ID/NORD DDB: Linnéa Lofjord (Creative Director/Head of NORD ID) Martin Andersson (Design Director) Cecilia af Petersens (Design Director) Fredrik Vallgren (Digital Director) Livia Cives (Senior Creative Designer) Beau Roberts (Motion Designer) Mariam Sharif (Junior Creative Designer) Martin Dickins (Senior Final Artist) Anna-Karin Klarin (Client Director) Pernilla Lagerquist (Senior Client Manager) NORD DDB: Owen Hughes (Strategic Director) Simon Higby (Creative Director)
SKF – Back to the Future
SKF – Back to the Future
SKF – Back to the Future
SKF – Back to the Future
SKF – Back to the Future
SKF – Back to the Future
SKF – Back to the Future
SKF – Back to the Future
SKF – Back to the Future
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