Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Pushchair

Soho

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The ultra-compact Soho pushchair is designed for bustling city life. One hand and a split second is all it takes to fold it into a self-standing package that can fit in even the smallest café. The pushchair offers a spacious, ergonomically designed seat and, as a bonus, is made from 100 per cent recycled Eco-Care materials. “The Soho is the result of a profound engagement with the target group,” the jury analysis concluded. “On both a functional and a design level, it meets the needs of young families in an urban environment.”

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