The s.Oliver Fashion App is a personal shopping assistant that accompanies customers in a very personalised way. Playful elements turn shopping into a holistic and fun experience. Users are presented with product suggestions using an intuitive swipe method and can create their own style profiles. The start page is customised based on user data such as size, gender and preferred fashion styles. It features suitable collections and inspirations as well as targeted individual suggestions. Moreover, the app incorporates all advantages of the s.Oliver Card, enabling these benefits to be applied at any time.