Sunshine Ltd.

Sunshine Ltd. is an international trade group involved in a vast range of consumer products. The logo is trying to create an all-encompassing feel with the circular placement of the letters, arranged as sunrays to represent the sunshine, leaving the circular negative space in the middle untouched. In a way, this turns the type into a sign without really designing a sign. Although in English, it is designed to transcend the language barriers and to be easily decoded and understood purely visually, at the intuitive level. Red Dot Award: Design Concept | Ready For Market | Brand Design and Identity