With the aim of promoting the special ecosystems of Taiwan’s national parks, this visual identity has been created for travel guides and area maps. Regional features are depicted in detail and with harmoniously embedded lettering. The colour scheme plays an important role in this concept. Each national park is marked by colours that reflect the character of the landscape. The skilful combination of two soft tones is the key to communicating the beauty of nature and, what is more, to presenting it in a coherent way.
[Red Dot: Junior Award]
Shu-Te University, Kaohsiung, Taiwan
Yi-Rong Que, Shu-Te University