Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Tata Sierra

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The revived Sierra captures the timeless charm of the original while embracing modern sophistication, beautifully balancing nostalgia with contemporary elegance. The original Sierra's single-piece rear glass, which was groundbreaking in its time, has been reimagined as a combination of a black-painted finisher along the roofline and a panoramic sunroof to recreate the illusion of continuous glass. This modern take on the classic wraparound effect gives the concept a floating-roof appearance while meeting today's safety standards. The Sierra's exterior features smooth, purposeful surfaces that convey confidence and elegance. Muscular haunches and a well-defined shoulder line contribute to a poised, dynamic stance, reflecting the vehicle’s robust yet refined character. The rear is designed to express width and stability, with a wide clam-shell-style tailgate that reinforces the broad stance. This design enables full-width, single-piece sleek taillights. A partially blackened D-pillar enhances the floating roof effect, creating visual continuity and flow. Together, these elements form a cohesive rear aesthetic — modern, yet unmistakably reminiscent of the original Sierra's iconic appeal. Red Dot Award: Design Concept | Ready For Market | Cars and Motorcycles

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