Packaging,Brand Design


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The branding and packaging concept for the tea brand Teatra projects a young, hip and modern sensibility that differs from the traditional tea image. Its identity and typography were conceived as a modern reinterpretation of a stamp-like stencil on a wooden box that has been used to store tea in Europe in the past. The brand colour is defined as a calm and neutral ivory beige, with mint representing green tea and grey representing black tea. The logo design uses the teabag string as a graphic motif to strengthen the tea’s identity on the packaging, evoking the appearance of a modern gift.

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