Telefónica Deutschland Annual Report 2018

In the age of growing digitalisation, Telefónica is deliberately putting people and their increased use of mobile data at the centre of company activities. The network operator takes this transformation into account by setting out to become a “Mobile Customer & Digital Champion”. Against the backdrop of a digital future, the 2018 annual report has been created and published not only as a classic print edition, but also in the form of a website including a sophisticated 3D world of experience. The title “DIGITAL XROADS” has been chosen to capture the essence: as there are opportunities to linger at many crossroads and junctions in the city, with story formats dealing with innovations, products, strategies and mandatory content that can all be explored either individually or on a guided tour. The inviting design of the print edition also provides readers with insights into the mobile future via lovingly created, engaging profiles and quotations of both employees and customers. All numbers and facts blend seamlessly into this style.